Beauty is simply the vehicle.
My work blends skincare, makeup, massage, confidence coaching, somatic practices and nervous system regulation to create beauty and self-care strategies that reconnect you with yourself, so you can feel seen, feel beautiful, and fall in love with who you actually are.
In a world where society tells women who they ought to be, what they ought to look like and sets unachievable standards in place, working with someone who knows that beauty is innate in every single person changes everything.
I'm a clean beauty skin therapist, massage therapist, makeup artist, Holistic Life Coach and Emotional Processing & Nervous System Regulation Practitioner. (Pfew… say that three times!)
I've been a judge for the Clean & Conscious Awards two years running. In a nutshell: I transform skin and teach you to understand your own. I teach makeup that looks like you, with a little more oomph. I lace every session with confidence coaching. And I design self-care and beauty strategies for real life, and real people.
In my second year of practice, working at a wellness spa, my skin started reacting to products, my hands were bleeding and cracking from eczema and contact dermatitis. I was pulled from the treatment room and moved to reception. The allergy tests came back and I was allergic to all families of essential oils, most preservatives, most emulsifiers, basically everything found in personal care products designed to penetrate the skin. In a nutshell, my skin reacted to half the planet and I had to stop being hands-on with clients. I was heartbroken.
Finding clean beauty meant I could do one of my favourite things on earth again. But it also became something bigger than that. My values shifted when I became a mum, I believe we borrow this earth from our children. And although "clean beauty" is vastly used and still unregulated in the industry, my definition is products that are non-toxic to us, to the planet, and that carry an inclusive notion of beauty, one that is real instead of being detrimental to women's mental health.
Every skincare product in the Cocoon goes through a 22-step selection process, from discovering it exists to landing in the cupboard. I've invested thousands in testing products so you don't have to. (The rules for makeup are a little bit different, because it's a surface product.)
I've made the intentional choice not to stock skincare and makeup products, so I can cherry-pick the best option for your skin, your budget, and your values, no matter what that means for my bottom line.
Integrity and outstanding results are always where it's at for me, because that's what I deliver for you.
“Working with Amélie has been worth every penny. I've been going for a few months now, my skin is considerably better. I'm blown away. I'm enjoying my new routines with the thoughtfully chosen products Amélie has recommended to me. And my nervous system feels relaxed and nourished after each Inner Peace Facial. Amélie is kind, generous, open, honest, and just a delight to be around. I'm just incredibly grateful for the journey that I'm on with Amélie. I highly recommend her and her Cocoon.”
My own daily self-care routine is simple: I shower, brush my teeth, do my skincare, get dressed, and have cacao. Breakfast is a WIP. Weekly I go to the gym, go on walks, and do breathwork. I don't count my steps. I don't wear makeup every day, and when I do it's done in under ten minutes. I got a life to live and a business to run.
I'm a mum to a beautiful boy and I'm married to a unicorn husband who is a fantastic dad and carries more than his fair share of the mental load so I can run this business.
This is what living the work actually looks like: feeling my big feelings, making the big moves scared, crying, hugging, making mistakes, taking responsibility. Live fully.
I say what I mean and I show up as I actually am, I don't care for any polished version of myself. In my sessions, in my content, and in the products I choose, you get the real thing. Of course I have layers that are private, as they should be, and I'll never pretend to be someone I am not, and I won't ask you to either.
I believe beauty is political. The standards we've been handed were not designed with us in mind, and I refuse to build a practice that reinforces them. Every product choice, every recommendation, every conversation is informed by this: your beauty is innate, and my job is to help you see it, never to convince you it needs fixing. Ethics and sustainability are taken into consideration at every step, from how I treat my clients to whom I work with and what I stock.
Genuine, transparent, and honest, always. I will tell you what your skin actually needs, even when that's not what you want to hear. I will never recommend a product I haven't tested or a service that isn't right for you. Your results matter more to me than any sale. And if we are not the right fit or I can't help you, I'll tell you.
"Be the kind of person you want to meet." This is how I do life. Regardless of your age, ethnicity, gender, or where you're at in your journey, you will be met with the same warmth, the same care, and zero judgement.
